About Threadline

Most companies have plenty of customer data – but no clear CX strategy. They feel the symptoms: churn creeping up, loyalty slipping, costs rising, and teams reacting instead of anticipating.

They try to map the customer journey, but it's messy – manual, biased, expensive, and out of sync before it's even finished. Hard to share, harder to maintain – and usually abandoned.

That's why Threadline exists – to help businesses see their customer journeys clearly and identify what's broken before it erodes trust, increases cost, or slows growth. Not another dashboard or framework, but a clearer view of how customers actually experience a brand.

The name reflects what Threadline does: traces the thread connecting individual customer responses to the experiences behind them, across fragmented data.

Find the THREAD across your customer feedback.

I’m Manoj, and I created Threadline after roles at GE, Cisco, and Google, where I helped teams untangle customer experience problems that data alone couldn’t solve.

At Cisco, I watched smart teams try to make sense of disconnected feedback. At Google, I saw oceans of data but no shared understanding of what customers actually felt. It wasn’t a data problem – it was a clarity problem.

With a background in engineering, design, and business, I’ve spent my career making sense of complexity in customer experience. Threadline is my way of helping companies do the same – turning scattered feedback into a clearer understanding of their customers’ experiences.

Because when teams see clearly, they make better decisions.
And when customers feel seen, they stay.

Need help, or know someone who could use it? Let’s talk – or send them my way.