Understanding your analysis results
A guide to every tab in the results dashboard — Journey, Themes, Signals, and more.
Once Threadline finishes an analysis, your results appear across several tabs. Here's what each one shows.
Journey tab
The Journey tab shows a visual map of the customer experience across key stages — typically Awareness, Acquisition, Onboarding, Usage, Support, and Advocacy (exact stages depend on your industry setting).
Each stage shows:
- Sentiment score — how positively or negatively customers feel at this stage
- Friction level — how much difficulty or frustration customers experience
- Top themes — the most common topics mentioned at this stage
- Sample quotes — direct customer language from your feedback
Use this tab to quickly identify which stages need the most attention.
Themes tab
The Themes tab groups feedback into recurring topics (e.g. "Pricing", "Onboarding", "App Performance"). Each theme shows:
- Volume — how many feedback items mention it
- Sentiment — whether mentions are positive, neutral, or negative
- Journey stage — which part of the journey it affects
Use this tab to prioritise which issues to fix.
Signals tab
Signals are early warning indicators — patterns in the feedback that suggest something is about to get worse (or better). Think of them as leading indicators rather than lagging ones.
Predictions tab
Available with Foresight quality analyses. Shows forecast outcomes including:
- Churn risk score
- Revenue at risk estimate
- Areas of highest experience deterioration risk
Storyboards tab
AI-generated visual panels that illustrate key customer moments. Useful for presentations and stakeholder communication.
Narrate tab
An audio summary of your analysis. Threadline reads out the key insights so you can listen rather than read.
Report tab
A structured, board-ready report combining journey narrative, key themes, recommendations, and data. You can copy, download, or share this report.
Troubleshooting
The Journey tab shows no data for some stages
If your feedback doesn't mention certain journey stages, those stages will appear empty. This is expected — it means customers aren't talking about those stages, which could itself be a signal worth investigating.
The sentiment scores look too negative / too positive
Sentiment is calibrated against the language used in your feedback. If you only imported complaint tickets, naturally the sentiment will skew negative. Try adding a broader mix of sources for a more balanced view.
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