Running your first analysis

Your first analysis is the fastest way to see what Threadline can do. Here's how to go from zero to insights.

Step 1 — Go to the CFA tool

From any page, click Diagnose in the navigation, or go directly to /cfa.

Step 2 — Choose your analysis mode

At the top of the page you'll see two tabs:

• Multiple Feedback (Batch) — for analyzing many pieces of feedback at once. This is the most common starting point.
• Single Feedback — for deep-diving into one customer's experience.

For your first analysis, select Multiple Feedback.

Step 3 — Select your industry

In the settings panel, choose the Industry that best matches your business (e.g., Retail, SaaS, Hospitality). This shapes how Threadline maps feedback to journey stages.

Step 4 — Import your feedback

You have several options:

• Upload a CSV — the simplest way to start if you have a spreadsheet of feedback.
• Import from an online source — pull reviews from Google Play, App Store, Trustpilot, or Reddit.
• Connect a support system — import tickets from Zendesk, Intercom, or Freshdesk.
• Multi-source — combine feedback from several of the above in one analysis.

Step 5 — Set your analysis quality

Choose from:

• Standard — fast, great for exploratory work
• In-depth — more thorough pattern detection
• Foresight — includes predictive analysis (uses more credits)

Step 6 — Run the analysis

Click Analyse. Threadline processes your feedback and generates your journey map, theme breakdown, sentiment scores, and more. This typically takes 20–60 seconds depending on the amount of feedback and quality setting.

Step 7 — Explore your results

Once complete, your results appear across several tabs: Journey, Themes, Signals, Predictions, Storyboards, Narrate, and Report. Start with Journey for an overview.